Thanks for your time. In this blog, we will address why your
mobile app is not performing.
Quite often businesses launch their mobile app with much
fanfare, only to find out they don’t have any takers. In other situation, the
consumers would have downloaded the mobile app, but quickly uninstalled or
never used it. (aka first use syndrome). Do you know why
.
While there are many factors that drive this behavior, there
are some of the basic factors that you need to keep in mind when designing a
mobile app:
1.
Know who your ideal customer is.
a.
Demographics is very important one. Don’t be too
narrow or too broad in your criteria. If the criteria is too narrow, you will
lose on many of your target customers. On the other hand, if it’s too broad,
you will cast a wide net, and you will waste your resources chasing non target
consumers.
2.
Is your product / service / information, a
recurring consumption one
a.
Your offering should be reusable one. If it’s
one time low value offering, don’t waste time in building an app. On the other
hand, if it’s one time and high value offering, for e.g. real estate services,
you would benefit from a mobile app. If your product or service can be consumed
repeatedly, for e.g. haircut, massage, shopping, etc, go for a mobile app.
b.
Make sure your app has something new to offer
every time the consumer logs in. This will keep the consumer motivated and
interested in your product or service.
3.
Understand customer trends
a.
You may think this is no brainer, but this is
one of the areas where many businesses fall short. The consumer trends are
different for different target groups.
The trends for age group 40-50 with family, may not the same as 40-50
without family. Most importantly, the trend changes, and the frequency of
change is different for different age groups, income levels, gender, etc. Your
mobile app need to follow the trend.
b.
Consumers want convenience. They want the
information when they want, where they want and how they want. Some information
is best served on laptop/desktop whereas other information may be served by a
mobile app. Just because you built a mobile app, don’t push all the information
on the app.
4.
Security and privacy
a.
Make sure the mobile app built is secure for the
application it’s built. You don’t need a 256 bit encryption for a information
sharing app.
b.
Don’t ask your consumer to share information
that’s not required for the mobile app. Keep it vanilla, so your consumers feel
safe.
5.
Ease of use
a.
Make your mobile app easy to use. If the
consumer have to click more than 3 times, you need to rethink your design.
Needless to say, the app needs to run faster as well.
We can do a free assessment of your mobile app.
